We are often trying to persuade or influence someone in our professional and personal lives. Here I focus specifically on negotiating – whether you are buying a car or negotiating a business transaction. The truth is, people are more likely to give you what you want when they like and trust you.
The psychology of why people say “yes” was the subject of the well-known book by Robert B. Cialdini, Influence: The Psychology of Persuasion and also in Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini. Below are 8 tips that I compiled while studying this intriguing topic. I also added a few of my own.